Winner of the Design Management Award 2022
Award winner
PANYOLIUM
The operation and approach embraced by the fruit processing manufactory in Panyola embody the highest level of design thinking, in which creativity and inventiveness go hand in hand with an unfailing sense of style; all this combined creates the feeling of harmony and desirability in the customers and the visitors to the manufactory alike. The prominent elements of value creation through design management can all be found in Panyolium.
The Latinised name of the company, coined from the geographical name of its location, as well as its slogan-like self-definition (embrace, nature, floodplain jungle orchards) create trust and are easy to commit to memory.
The information the company provides about its orchards, cultivation, fruit processing and product range demonstrate a well-designed and tightly managed traditional approach and a focus on healthy living, while the business’s statements, which are modest but at the same time self-confident (undeservedly undervalued, worthless into valuable), initiate customers into partners in value creation.
Thanks to the exacting focus demonstrated by talented Hungarian designers, Panyolium’s identity design and thoughtful self-representation authentically mediate values such as respect for the natural environment, while creating the impressive union of tradition and innovation through the refined application of secession, a Mediterranean feel and the virtues of visibility through design.
The company’s management and philosophy are based on the appreciation of local values, while the traditions – from the use of willow trays through the exclusive use of woof-firing to planting and colonisation aimed at preserving biodversity – facilitate the implementation of a complete cycle.
Panyolium’s sales activity, strengthened by a show manufactory, an initiation approach and the nurturing of a communal identity, is realised in the online space and supported by the sympathy of the users and potential customers.
The small-size business run by István Mórucz stands as an example of experience farming anchored in value creation through authenticity and a farmer/trader with a subtle sense for design. The Design Management Award 2022 is not only a well-deserved recognition of Panyolium but it can well inspire all ‘the initiated’ to sing the praises of Pannonia.
About
In the north-eastern corner of Hungary there is a region called Panyola, where, embraced by three rivers, the so-called ‘flood-plain jungle orchards’ give people bountiful crops.
Using traditional methods and no preservatives, artificial colourants, nor added sugar, the Panyolium manufactory makes dried fruit, jams, teas and chocolates from the region’s plums, sour cherries, pears and its indigenous Milota walnut. The raw materials for the products are provided by the fruit grown on the owners’ own land and infusions made from herbs free from herbicides and pesticides. The immune system of the plants are fortified with biological conditioners to make them resistant to diseases on their own. The area of the orchard is increased year by year and the preservation of biodiversity is an important priority during the cultivation. The products are made exclusively from premium quality, fresh raw materials but fruit that is of the highest quality albeit aesthetically not perfect is used in their teas made with dried fruit, for example. Every single product is rich in natural fibres and antioxidants and has a low calory content. Only traditional elements are used for processing the fruit and other procedures: for example, the fruit is placed in handwoven willow trays before it goes into the dryer. Renewable energy sources are exclusively used for fruit drying and jam making, and firewood is often sourced from the cut-down trees left over whenever the orchard is refreshed.
The brand image, with every single element of it, is thoroughly thought through, resulting in a unified and distinct appearance. Panyolium is easy to recognise on every platform, be it printed, digital, on the webpage and on social media. Special attention is devoted to the packaging, which is jointly designed by the owners and Hungarian designers. Following the brand’s philosophy, Panyolium draws its inspiration from the natural environment and sustainability, with their goal being to harmonise tradition and innovation. The exterior and interior spaces of the manufactory were designed in the same spirit. The main raw material in the buildings is wood, the interiors are furnished with wooden pieces and decorated with wicker baskets, while genre scenes of local people are hanging on the walls. The heart of the manufactory is the shop, where, besides buying the products, customers can become familiar with the whole production process. Moreover, groups coming here between early spring and late autumn are given guided tours.
The concept of the brand is aimed at premium quality, naturalness and sustainability, which can be found across the entire spectrum of the business. The brand philosophy pervades every aspect of Panyolium’s operation from bio-farming through processing and product development all the way to the visual identity elements.
Certificate of merit
KULTIKUM
VATES
Jury statement
Being true to its name, Vates, an art-inspired clothing brand established merely three years ago, set itself the goal of creating and preserving social and artistic values. The brand, dreamt up by two young people in their twenties, is (also) made innovative by the recognition that it focuses not only on function but also on synergy. It has taken a leap from the physical (T-shirts) dimension into the realm of real, interpersonal community building, thus shaping people’s way of thinking, representing a distinct philosophy and creating a fashion out of all this. Vates is not simply a trader but a firm believer in integrated communication and, steeped in the spirit of value preservation, it simultaneously promotes and celebrates primarily the classics of literature, making them our contemporaries through design-conscious products. Meeting modern consumer needs, the T-shirts of Vates spread the morsels and essences of Hungarian poetry in the public consciousness in an entertaining way, akin to memes and text messages. Vates has managed to lend trendiness to the old classics of literature, formerly treated like stone idols. By popularising the classics, the consumer experience becomes personal and, literally, within reach. Those who wear Vates’ products believe that everyone has a poet living inside of them, and that poetry is not a distant genre, difficult for young people to get hold of, but it is prophane and human. The most moving aspect of Vates is that the necessity of value saving and preservation was perceived by the young founders themselves, who have turned it into a fashion and a brand. Indeed, peer-orientation is always more credible and is a form of self-help in a sense since in today’s digitalised jungle it is far harder for young people to find values than it was for the generation that grew up in the age of the Gutenberg Galaxy. The model created by Vates is an example to follow, with its main pillar being design and an integrated, fresh approach to it. This way of thinking inspired not only by the brand’s clothes but is also manifest in its social network platforms, content, communication and collaborative projects (Pocket mini books, Deep Breath Project, classical Hungarian story characters, contemporary Hungarian authors, contemporary art events). Vates, which is also seeking the way to total art, is free from politics yet successfully consolidates Hungarian identity and is at the service of Hungarian culture and communities through creating value.
About
The brand, founded in 2019 by Péter Csányi and Bence Bárány, who were in their twenties at the time, comprises collections of youthful and casual clothing – mostly T-shirts, sweaters and accessories – applied with Vates’ own graphic designs. The story behind the brand’s name goes back to the early years, when each of the products was printed with the portrait of a Hungarian poet and a quote by him or her. Later, besides poetry and literature, the palette was extended to other branches of art too. The design of the collections follows contemporary trends, therefore, Vates became highly popular with young people within a relatively short time. The business is driven by a strong sense of mission aimed at calling attention to Hungary’s cultural assets. Direct communication with the fan base, interactivity and community building are important aspirations, the primary means for which is provided by social media platforms, but community building also takes place offline, in the form of literary evenings, exhibition and creative competitions.
The cultural undertaking of Vates would be impossible to realise without a design-based strategy, with value preservation, a visual identity addressing the target group and communication tailored to the given age group’s needs playing an equally important part.
vates.hu
VATES
VATES
Jury statement
Being true to its name, Vates, an art-inspired clothing brand established merely three years ago, set itself the goal of creating and preserving social and artistic values. The brand, dreamt up by two young people in their twenties, is (also) made innovative by the recognition that it focuses not only on function but also on synergy. It has taken a leap from the physical (T-shirts) dimension into the realm of real, interpersonal community building, thus shaping people’s way of thinking, representing a distinct philosophy and creating a fashion out of all this. Vates is not simply a trader but a firm believer in integrated communication and, steeped in the spirit of value preservation, it simultaneously promotes and celebrates primarily the classics of literature, making them our contemporaries through design-conscious products. Meeting modern consumer needs, the T-shirts of Vates spread the morsels and essences of Hungarian poetry in the public consciousness in an entertaining way, akin to memes and text messages. Vates has managed to lend trendiness to the old classics of literature, formerly treated like stone idols. By popularising the classics, the consumer experience becomes personal and, literally, within reach. Those who wear Vates’ products believe that everyone has a poet living inside of them, and that poetry is not a distant genre, difficult for young people to get hold of, but it is prophane and human. The most moving aspect of Vates is that the necessity of value saving and preservation was perceived by the young founders themselves, who have turned it into a fashion and a brand. Indeed, peer-orientation is always more credible and is a form of self-help in a sense since in today’s digitalised jungle it is far harder for young people to find values than it was for the generation that grew up in the age of the Gutenberg Galaxy. The model created by Vates is an example to follow, with its main pillar being design and an integrated, fresh approach to it. This way of thinking inspired not only by the brand’s clothes but is also manifest in its social network platforms, content, communication and collaborative projects (Pocket mini books, Deep Breath Project, classical Hungarian story characters, contemporary Hungarian authors, contemporary art events). Vates, which is also seeking the way to total art, is free from politics yet successfully consolidates Hungarian identity and is at the service of Hungarian culture and communities through creating value.
About
The brand, founded in 2019 by Péter Csányi and Bence Bárány, who were in their twenties at the time, comprises collections of youthful and casual clothing – mostly T-shirts, sweaters and accessories – applied with Vates’ own graphic designs. The story behind the brand’s name goes back to the early years, when each of the products was printed with the portrait of a Hungarian poet and a quote by him or her. Later, besides poetry and literature, the palette was extended to other branches of art too. The design of the collections follows contemporary trends, therefore, Vates became highly popular with young people within a relatively short time. The business is driven by a strong sense of mission aimed at calling attention to Hungary’s cultural assets. Direct communication with the fan base, interactivity and community building are important aspirations, the primary means for which is provided by social media platforms, but community building also takes place offline, in the form of literary evenings, exhibition and creative competitions.
The cultural undertaking of Vates would be impossible to realise without a design-based strategy, with value preservation, a visual identity addressing the target group and communication tailored to the given age group’s needs playing an equally important part.
vates.hu
Excellence Special Prize 2022 – Special Prize awarded by the Herend Porcelain Manufactory and the Hungarian Intellectual Property Office
CO&CO Designcommunication Ltd.
Jury statement
Co&Co Designcommunication Ltd – a classic in Hungarian Design Management
The entries in the Design Management Award 2022 include a domestically and internationally renowned company that is unique even in its excellence. Besides the professional achievements of design-based value creation, Co&Co Designcommunication Ltd exerts a key influence on the philosophy and future vision of each of its business clients. While its product-, service-, identity-, events-, brand-, and logo design oeuvre has won, on more than one occasion, virtually all the European recognitions in these categories, their methodology has created no less than a school.
In its activities in the creative industry, the company’s own organisation and processes are – as a matter of course, so to say – pervaded with the ambition to make user experience, design thinking and social sensitivity pivotal elements and integral parts of its corporate culture. At the same time, its design of a holistic planning and development platform, jointly built with the clients, is unique in every project. This platform facilitates the design of original products viable across the given client’s entire business cycle, complete thanks to the four pillars of STRATEGY.PRODUCT.BRAND.COMMUNICATION, combined with interactive dialogue and a wide spectrum of competence clusters.
Co&Co Designcommunication Ltd’s projects range from next-generation childcare tools through banking technology to economical and clean agricultural solutions (SMARTKAS), while in addition to its directly delivered design excellence, the methodology embodied by its name has made it the pioneer in the area of design-based management skills development, now included in the academic curriculum. The company’s decades-long professional community development has elevated it into the kind of studio and an outstanding role model whose spirit is deserving of truly special recognition.
The award jury and the Hungarian Design Council welcome and recognise Co&Co Designcommunication Ltd’s domestically and internationally prominent and lasting achievement of shaping cultural paradigms by a special prize, uniquely bestowed in 2022: the Design Management Excellence Award.
About
The business has been an active participant in the domestic and international creative industry for more than twenty years. Their primary focus is product development and concept design, during which they follow the entire process from the idea through the realisation of the product to its launch on the market, while also supporting the complex process of brand building and the communication strategy development. Their work has been recognised by dozens of Hungarian and prestigious international awards.
One of their most popular products is Teqball, the innovative and internationally renowned sports equipment. This sport is played on a specially curved table and its rules were developed through the combination of various elements of table tennis and football. Besides Teqball, Co & Co designed quite a few medical products, innovative office furniture, and even an urban smart totem providing information and EV charging with additional smart solutions. Their most recently implemented projects include the identity design and info-communication solutions developed for the Hungarian pavilion at the Dubai World Expo 2021-22. They have worked with such prominent brands as Braun, Electrolux, Herbow, Mercedes-Benz, Miele, Nestlé, Unilever and the Hungarian Post.
Their achievements and success stem from their unique approach and work method, which they themselves define with the single phrase of design communication and briefly describe as “communication integrated into development”. Design communication is a consistent developer’s philosophy built upon the pillars of strategy, product, brand and communication. It includes both the problem and its solution. As a process based on collaborative thinking, design communication begins with competition-, trend- and target group analysis and experimental development. This is followed by concept development, which not only includes visual and product design but also design strategy. Only after these steps can the product development and production start. The product’s launch on the market is accompanied by the identity, webpage and packaging design as well as by brand strategy development. It is in the last phase of the collaboration that the communication campaign is developed and photo-, video- and other content is produced, supplemented with social media management. The members of the Co & Co team come from the areas of product design, design management, packaging design, graphic design, UI/UX design, as well as marketing and communication.
The objective of the business is to integrate the principles of responsible design approach and value creation into the entire planning process in order for successful and good designs to be launched on the market. For Co & Co genuine design communication goes beyond form and function: it is also about content, message, style and culture.
coandco.cc
