Hungarian Design Award Winners 2021
BAYZ AUDIO COUNTERPOINT 2.0 LOUDSPEAKER
Zoltán Bay’s business has decades of professional experience and exclusively sells speakers of its own development. His BRS (Bay Radial Speaker) tweeter, patented in 2011, has a 360-degree radiation and an extreme bandwidth, impulse response. It’s radiation diagram approaches a circle even at 50 kHz. The membrane of conventional speakers is ‘breaking in’ during use, which negatively affects sound quality. However, there are no such undesired resonances in the BRS to destroy the sound quality. The BRS tweeter is now complemented with a woofer, which was developed in cooperation with Frank Nielsen, the designer of speakers for the renowned SB Acoustics. The two speakers form a carefully harmonised pair excelling not only with their sound but also in the design of their bodies. The main objectives during the design process included the smallest possible own weight, great rigidity and a solution eliminating the speakers’ own resonance frequency. The products of BAYZ Audio are handmade, with utmost care and exclusively to order.
The high-end audio segment is mainly characterised by an unwillingness to compromise, i.e. seeking perfectionism. The aim is to provide as perfect a sound as possible – at all costs. The loudspeakers BAYZ Audio Counterpoint 2.0 is a world class representative of this philosophy. The design was created through the finetuning of several elements: several decades of research, an elaborate and special patented concept, the highest quality technical profile, a mature and timeless form as well as exquisite implementation. The unique feature of the product family is the BRS (Bay Radial Speaker), developed by Zoltán Bay, which is a dynamic speaker with 360 degrees of radiation. The project’s acoustic content as well as its functional and highly aesthetic appearance are built around this innovation. World-class sound in a world-class body.
The Teqball table is a multifunctional piece of sport equipment resembling a curved ping-pong table. Its unique design opens up the opportunity for new forms of sport since the curved shape provides an ideal bouncing curve during ballgames. The mass-manufactured Teq LITE is more reasonably priced, while retaining the quality of its predecessors. A pressed composite material manufactured with a special process was used to implement the designed construction of the table; this is supported by a special rib structure. The raw material that is used does not shrink but expands during setting, and the solidified material allows the production of a thin shell, which results in a highly aesthetic appearance. The main criteria in the development of the new model was to make the fun of Teqball more widely available. Thanks to its unique design, Teq LITE is suitable for solo play but as many as six players can also use it at one time. It can be set up indoors and outdoors too, and when folded, it takes up little space.
The Teqball table is already well known in sport circles and by more and more people worldwide but this time the designers set out to design a product that can be manufactured at lower cost and can be mass produced, while ensuring the same playing experience and quality as the earlier models.In order to realise their goal they combined various production technologies, such as laser cutting and injection moulding but the greatest challenge of the design and manufacturing process was to produce a firm enough ribbed structure for the thin shell of the curved table board. This was successfully achieved thanks to a special composite production technology, which, given the large size of the parts, is unique. The Teq LITE table is foldable and is easy to move thanks to its big wheels, so it can be set up anywhere. The designers did not settle for compromises either in the well thought-through design or the manufacturing process. Teqball is a textbook example of brand building. Their visual identity can be seen on their website, in their publications and even in the smallest details of their products.
The designer of the tiles chairs loves experimenting with new technological solutions, while always striving to meet ergonomic expectations to the maximum. His latest chair, Tiles, a commission from the Balaton Furniture Factory, is an inspiring marriage between experimentation and ergonomics. The focus of the design was not to work with curved plywood but to reduce spatial forms and try to create elements based on a planar concept. Manufacturing a multiply-curved surface from wood poses a great challenge since traditional pressed plywood sheets can only produce forms with a single curve. This is a serious constraint when designing ergonomically sound surfaces, since the right support of the human body requires complex forms. In the Tiles chairs the backrest and the seat are constructed from plywood fragments joined at an angle along the edges, for which flat joints were used. The production of the Tiles chairs requires extraordinary professional expertise. The final result is a graceful and organic chair with its prism cross-section legs enhancing the exquisite overall effect.
The design of the Tiles chair is built on three important pillars to realise the intentions set out by the designer in his project description. The form of the chair is determined by the requirements of ergonomics and primarily focuses on the users. Moreover, the changing cross-sections, which underpin the entire character of the chair, creates harmony between the desired form and the manufacturability. The characteristic features of the chair’s form are consistently applied to its structural solutions, displaying a mature design approach attentive to every detail. The integrity of the project is further enhanced by the choice of colour and the use of material, which provide the basis for future development potential. With this outstanding project the designer successfully broke out of the strict and rigid framework of stackable chairs thanks to its innovative solutions, while also taking optimal manufacturability into consideration.
ADAMO BABY HAMMOCK
Adamo-Hammock Ltd has been selling objects of its own development for babies and infants since 2005. The brand’s baby hammock to be launched is only secured in one place, enabling it to swing in any direction. Thanks to its special design, it can perfectly imitate movements babies experience inside the womb. These impulses stimulate the development of the nervous system, while evoking soothing memories that create a sense of security. The hammock has great benefits for handicapped and premature babies too as the varied balancing impulses complement and enhance early development. The hammock can be secured in two ways: using a special part that can be drilled into the ceiling, it can be suspended with a rope fitted with a spring, but the product comes with a stand, which can also be used. The quality is extraordinary: the wooden frame is untreated plywood, its lying surface is soft, washable, 100% cotton, and it can cater to as many as 3-4 baby generations.
The Adamo baby swing is a combination of a traditional swing and a cradle, these two being represented and present simultaneously. Valuable examples distinguished by a simple structure and fine craftsmanship can be found for both of these objects of everyday use in Hungarian folk culture. This product is the result of a well thoughtthrough and beneficial combination of several functions which are given equal importance to the design of form. Thanks to its unconventional form, babies placed in the Adamo swing can relive the experience of being in the womb. The product can be adapted to several stages in the infant’s development, providing an optimal environment in the various positions, while further benefit is added by the careful choice of material. The design was preceded by a long process of experimentation, which should be the case in all objects aimed at embodying excellence. The conclusions drawn from this experimentation were built into the planning and implementation stages and are clearly manifest in the Adamo baby swing. The final result is a baby- and parent-friendly design carefully considered in every detail. Thanks to its careful design and its easy-to-handle elements, this product can be set up anywhere.
Visual communication category
BUDAPESTI CORVINUS EGYETEM BRAND IDENTITY DEVELOPMENT
The aim of Hungary’s market leader university of economics and business is to become a prominent and internationally recognised institution in Central Europe within a short space of time. This new narrative is coupled with a new brand identity the central element of which is a raven with a golden ring in its beak. The symbolism of the image refers to the desire to attain knowledge, represented as a treasure, and evokes one of the most flourishing periods in Hungarian history, that of Matthias Corvinus. Since the university actively reaches out to several target groups, the designers equally integrated the complex expectations of students as well as those of the academic and business spheres. The identity fits in well with the visual trend adopted by prominent universities. The blue and gold colour scheme creates a no-frills appearance and unambiguously defines the essence of the university as an educational institution, while secondary elements and the colours assigned to them exude dynamism and energy. The strength of the concept is that its elements work well in printed and on online forms used in official, informal and commercial communication alike. adjusted to the dimensions and resolution of the desired surface in order to provide the fullest user experience.
Designing unified visual systems is perhaps one of the most exciting pillars of the creative potentials of graphic design still today. An identity structure built around a visual basic motif evolves into a visible, unmistakable and unique sign system integrated into physical reality, akin to a continuously evolving organism. This striving for the highest visual quality and integrity coupled with a well-planned visual system is especially deserving of praise when the initiative comes from the area of education, as was the case with the Corvinus University of Budapest. The awarded project resulted from consistent design thinking which, thanks to the forms of the logo/sign and its inner structural attributes, exemplifies the design’s practical applicability in diverse areas of use and through varied mutations. The extended characteristics of form, the visual elements and geometrical forms are consistently and dynamically applied, enabling the new identity to represent the pure and lasting traditions of the university as well as its contemporary dynamism. A continuously harmonious unity is created through the use of colours, and the integration of balanced timelessness, allowing the design to represent the identity’s consistent visual system both in dynamic and static situations.
The brand itthon. is based on the handicraft traditions of the Vajdaság (Vojvodina) with the objective of providing new, creative opportunities for the local artisans. The collaboration between the highly qualified workshops in Ada and designer Bálint Szalai resulted in a series of home accessories based on local resources and traditional techniques yet characterised by a contemporary feel. Up until the 1990s Ada was the most important artisan centre in the region but these days there is significant migration away from here despite the serious potentials represented by the local infrastructure and the local know-how. The limited series itthon. collection is made up of various plates, serving trays and bowls, vases, rolling pins as well as a wickerwork seat/storage box. Each object in the collection is made using sustainable techniques and local raw materials, such as wood, potter’s clay and osier. The items have an individual character, bearing the mark of their makers’ hands, and exude high quality, a unified image and, last but not least, cosiness.
The group of interior design objects faithfully represents and helps identify the hidden connections that facilitate our understanding of the productive relationship between traditional objects and contemporary design thinking. The objects of itthon. tell personal stories and reflect their makers’ love of their craft, while being characterised by playful design and a focus on the design value of manual implementation since the handicraft tradition is used as part of the designer toolkit. The familiar yet individual forms of the objects are created through their designers’ elemental need for quality coupled with the adoption of various techniques, the new uses of materials and the coupling of functions. The various players of the design process and the making of objects are involved and interlinked in order to bring about positive change in the life of the local communities at the focus of the project through strengthening traditional values. Thanks to its concept, itthon. is dedicated to preserving artisan knowledge, drawing attention to cultural roots and shaping local identity.