HUNGARIAN DESIGN AWARD AND DESIGN MANAGEMENT AWARD 2016
The most prestigious awards of the Hungarian design profession – the Hungarian Design Award and the Design Management Award – were received within the framework of Design Week Budapest 2016. The awarded projects and those having won the right of exhibition will be displayed at a large-scale exhibition until 20 November.
Acting as a catalyst for the domestic creative industries, the Hungarian Design Council seeks to contribute to improving the quality of life and increasing competitiveness; the strategic application of design has become a crucial tool in realising this objective. This is confirmed by the data of international surveys, according to which in 2014 6.8% of the EU’s total GDP was produced by the creative industries; Hungary’s creative industries are attaining an increasingly prestigious position internationally as we are ranked in 33rd place in the world based on the global Innovation Index data published by the World Intellectual Property Organisation (WIPO).
The Hungarian Design Award and the Design management Award are highly prestigious measurements of domestic design awareness and the development of our designed objects and environment.
Paying increased attention to the creative industries and design is integral to future development. Businesses that have recognised and are exploiting the potential inherent in innovation have a significant advantage over their competitors already. With automation being used more and more extensively creativity will be emphatically seen as the segment that is difficult to copy and automated, hence treating it as a priority of outmost importance,” stressed Dr Miklós Bendzsel, the founding president of the Hungarian Design Council.
The Hungarian Design Award, announced by the Minister for National Economy, and the special prizes awarded by state secretariats were received by twelve designs in four categories – product, concept, visual communication and student. The awarded projects seem to be different on the outside, they are all distinguished by a high level of implementation, a design approach of an international standard, as well as innovation- and market-orientation.
Design management involves all the processes that promote innovation and successfully increase an organisation’s efficiency in the areas of communication, branding, design processes, business decisions and service development. In practice design management can be the most successfully applied when it is integrated into the operational mechanism of an organisation, thus resulting in a design-centred approach and organisational management. All of this year’s nominees embrace design awareness in their management practices.
The installation of the show was designed this year by the Medence Group, who created a truly unique space. The concept, based on the pure white world of studios, focuses on the exhibits displayed in an unconventional fashion. The objects are unusually placed close to the ground, thus inviting visitors to view and be acquainted with these objects more intimately, in postures not customary at most exhibitions; for this reason overshoes will have to be worn by all.
HUNGARIAN DESIGN AWARD WINNERS 2016
Product category:
WIA – electric boats
Designers: Zoltán Szász, Aqwia Ltd- Dr András Viszkei, Csaba Klausz, Csaba Hargitai
Client and manufacturer: Aqwia Ltd
Ring Clock – a ring that shows the time
Designers: Gusztáv Szikszai and Sándor Somos
Client: Ring Clock Ltd
Hammer – modular slingshot and slingbow
Designer: Márk Endre Selján
Client: Nathan Masters
Manufacturer: SimpleShot Inc.
Visual communication category:
Logo and identity design of Magvető Publishing
Designer: Anna Farkas
Client: Magvető Publishing and Tradiing Ltd
Concept category:
Pure Architecture textile collection concept
Designer: Hedvig Harmati
Client: Csendes and Csendes Ltd
Student category:
Hiking Trail of Warmrocks
Designers: Petra Bognár, Bence László Dobos
Moholy-Nagy University of Art and Design Budapest
Manufacturer: VPI Concrete Design and Manufacture
Winners of the special prizes:
Special Prize Awarded by the State Secretariat for Culture of the Ministry of Human Capacities:
Wahorn Forever exhibition catalogue
Designer: Dániel Nagy – graphic design, Zsolt Kishonthy – editing, Endre Földi –prepress
Client: MissionArt Gallery – Zsolt Kishonthy, László Jurecskó
Manufacturer: Pannónia Printers Budapest
Shared special prize awarded by the State Secretariat for Education of the Ministry of Human Capacities:
Moving Line clothing collection
Designer: Bettina Wolf
Budapest Metropolitan University
Berliner Mauer Museum identity
Designer: Mátyás Grünczeisz
Moholy-Nagy University of Art and Design Budapest
Special prize awarded by HIPAVILON Hungarian Intellectual Property Agency:
Urised Mini, semi-automated urine microscopy analyser
Designers: László Sümegi, Gyula Hojer
Client and manufacturer: 77 Elektronika Ltd
Special prizes awarded by the Hungarian Design Council:
Diatron Aquila hematology analyser
Designers: Maform Design Studio – Tamás Fejér, Apor Kovács, Róbert Kovács, Péter Molnár L.
Client and manufacturer: Diatron Medical Instruments Plc.
Moveo electric, lightweight, space-efficient scooter
Designers: Péter Üveges, Gergely Kiss
Client: Antro Nonprofit Ltd, Pannon Porto Ltd
Manufacturer: Moveo Plc.
DESIGN MANAGEMENT AWARD 2016
Rózsavölgyi Csokoládé Ltd
Special prize awarded by HIPAVILON Hungarian Intellectual Property Agency:
SOLINFO Lighting & Home
Companies awarded a Certificate of Merit:
Autistic Art Ltd.
Hedon Brewery Ltd.
Contemporary Architecture Centre
Kristinus Wine Estate Ltd.
Manooi Ltd.
Unikát Lp.
Zsolnay Heritage Management Nonprofit Ltd - Kodály Centre